JPEG Trust: International standard for restoring media trustworthiness

  • Topic: Cyber Security
  • Time: 21.02.2024, 13:00 to 13:30
  • Location: Main Stage
  • Language: German English

Democratizing the creative potential of making AI available to all people from all walks of life opens up multiple opportunities for innovation in content creation and storytelling. At the same time, it poses challenges in terms of trust and security. We have seen numerous cases of fake news, misinformation and fraud amplified by AI-driven content. This summer, a comprehensive set of specifications will be released that will revolutionize the entire image processing ecosystem. It will enable the authenticity, provenance and ownership of image content to be reliably and securely tracked.

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Prof. Dr. Touradj Ebrahimi

Prof. Dr. Touradj Ebrahimi

Direktor Multimedia Signal Processing Group EPFL Ecole Polytechnique Fédérale de Lausanne EPFL

Prof. Dr. Ebrahimi teaches and researches in the field of multimedia signal processing and has chaired the JPEG nomination committee since 2014, which has developed a series of standards that have revolutionized the world of image processing. He represents Switzerland as head of delegation at JTC1, which is responsible for the information technology ISO and IEC. He also advises the European Commission and other government funding bodies in Europe as an expert. Ebrahimi is the founder of several start-ups and spin-off companies, including the most recent RayShaper SA, a research start-up dealing with AI-powered multimedia.

the Swiss Cyber Security Days
18 - 19 February 2025

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