Generative AI is becoming increasingly advanced, radically accelerating content creation and delivery. Their accessibility and interactivity will usher in an exciting new era of digital media, where creativity, insight and imagination, rather than the constraints of physical space, will determine the distribution of content. Unfortunately, it also opens the door to propaganda, disinformation and crime.
We are entering a new era in which more and more people will come into contact with synthetic content - and we have no idea what the consequences will be.